You invest heavily in your brand, regularly putting new names, slogans, and logos into the world. Trademark clearance has traditionally been slow, expensive, and disconnected from how teams actually work. So, marketing and legal teams can’t realistically run full clearance early in the process to save marketing cycles or at all without significant spend—even though it’s necessary to avoid rebranding and litigation risk. You need comprehensive clearance that’s fast and affordable enough to guide decisions as they’re being made—so you know, early, you can actually own what you create. Thanks Mom.

Your startup brand is your baby. You move fast, iterating on names, messaging, and visuals until something sticks. Most teams don’t have access to top counsel, and even when they do, traditional trademark clearance is slow and expensive. That leaves a hard choice: spend scarce startup capital or take a bet-the-company risk—because rebranding or litigation can be crippling. What startups need is comprehensive clearance that works at startup speed and cost. Mama bear your brand.

Agencies create brilliant names, taglines, imagery, and campaigns that clients need to own. Comprehensive trademark clearance is slow, expensive, and outside your core workflow, leaving a gap between creative direction and legal reality. A knock-out search is convenient, but it misses the plot. When issues surface later, it affects your client, your work, and your reputation. What agencies need is a practical way to bring trademark insight into the creative process earlier—so the brands you create aren’t just memorable, but protectable. Be the mama bear.

Want to use Thanks Mom to serve clients? We have something special coming for you—whether you’re a solo lawyer or working at a firm.